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Privacy Policy

Last Updated: 21st November 2024

Use a Friend ("we," "us," or "our") values your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you use our application ("App") and outlines your rights regarding your personal data. By using the App, you agree to the terms outlined in this Privacy Policy.

1. Information We Collect

We collect certain personal information when you register, use, and interact with the App:

  • Personal Identification Information: Name, address, email, and other demographic information provided during sign-up.
  • Usage Data: Details on your interactions with the App, including pages visited, clicks, and app features used.
  • Device Information: Information about the device you use to access the App, such as IP address, operating system, and browser type.
  • Location Data: We may collect approximate geolocation data to improve service matching, but only with your consent.
  • Cookies and Tracking: We use cookies, pixels, and other tracking technologies to collect information about your usage of the App and to serve targeted ads. You may opt out of certain tracking options by managing your settings within the App or your device.

2. How We Use Your Information

We use the information collected to:

  • Facilitate Connections: To match you with other users and enable the pen pal experience. Your name and address may be shared with verified users to support this feature.
  • Improve Our Services: We analyze usage data to enhance and improve our App's features, performance, and user experience.
  • Advertising and Marketing: With your consent, we may use your data for targeted ads and marketing communications, including emails. You can opt out of marketing emails at any time by following the unsubscribe instructions provided in the email.
  • Security and Compliance: We use personal data as needed to protect the security of our users and to comply with legal requirements.

3. How We Share Your Information

We only share your personal information in the following situations:

  • With Other Users: As part of the pen pal service, your name and address will be shared with other verified users, as outlined in our Terms.
  • Third-Party Service Providers: We work with trusted third-party providers to help us operate the App and deliver our services. These providers are bound by confidentiality agreements and are prohibited from using your information for any other purpose.
  • Legal Obligations: We may disclose your information if required by law, such as in response to a subpoena, government request, or legal process.

We are not responsible for any misuse of your data by other users or third-party services. We encourage you to exercise caution when interacting with others outside the App environment.

4. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal data:

  • Access and Correction: You may access or correct your personal information by logging into your account.
  • Deletion: You may request deletion of your data by contacting us at [support email]. We will comply with deletion requests as required by applicable law.
  • Opt-Out of Marketing: You can opt out of receiving marketing emails or other forms of communication by following the unsubscribe instructions or adjusting your settings within the App.
  • Ad-Tracking Opt-Out: You may disable ad-tracking by managing your device settings or contacting our support team.

5. Data Retention

We retain personal information as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. If you choose to delete your account, we will delete or anonymize your data, except for information we may need to retain for legal or compliance purposes.

6. Data Security

We implement reasonable security measures to protect your personal information. However, please note that no electronic transmission or storage system is completely secure. By using the App, you acknowledge and accept that we cannot guarantee absolute security for your data.

7. Children's Privacy

If you are under 18, you may only use the App with the permission and supervision of a parent or guardian. We do not knowingly collect personal information from children without parental consent. Parents and guardians should monitor their child's usage to ensure safe interactions.

8. International Data Transfers

If you access our App from outside the United Kingdom, please be aware that your information may be transferred to, and processed in, countries where privacy laws may be less stringent than those in your jurisdiction. By using the App, you consent to such transfers.

9. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. If we make significant changes, we will notify users through email or in-app notifications. By continuing to use the App after changes are made, you accept the revised Privacy Policy.

10. Governing Law

This Privacy Policy is governed by the laws of England, and any disputes shall be subject to the jurisdiction of the courts in England.

11. Contact Us

If you have any questions about this Privacy Policy or would like to exercise your data rights, please contact us at:

Email: info@tracemgmt.co.uk
Mailing Address: First Floor 104 Oxford Street, London W1D 1LP, United Kingdom

By using the App, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and sharing of your information as described herein.